Strengthening Market Presence in South America and Showcasing the Capabilities of Chinese Manufacturing: UPG Team’s Successful Participation in the ExpoPrint & ConverFlexo Latin America

March 24^th-28^th，2026, ExpoPrint & ConverFlexo Latin America—a highly influential event in the South American printing and packaging industry—was held in grand style at the São Paulo Exhibition Centre in Brazil. Our company made a spectacular appearance with full range of core equipment. Regarding the advanced technology, cost-effective products and high-quality service, we achieved significant success at the exhibition, laying a solid foundation for expanding our presence in the South American market.

For this exhibition, our company selected a range of core equipment to showcase, covering a wide array of sectors including printing, post-press finishing and digital label printing, thereby fully demonstrating our R&D capabilities and manufacturing standards in the printing and packaging sector:

1.ULAB-E330RD Digital Enhancement System：High-precision varnishing & foiling, boost printing efficiency.

2.UL-MF330RUE Printing and Cutting Integrated Machine：All-in-one label process, efficient & stable for small-batch orders.

3.UV-DTF Printer：Two types of inks, multi-material use, support visual positioning.

4.Digital Desktop Foil Printer: Desktop plate-free foiling, flexible for small-batch orders

5.Wash Label Inkjet Printer: High-def inkjet print, stable variable data output

Meanwhile, equipments such as six-colour flexographic printing machine, semi-automatic double side tape applicator, intelligent perfect binding machine, paper cutters, sheet-fed digital presses and offline inspection machines were also on display, forming a comprehensive product portfolio which fully meet the diverse production needs of customers in the South American market.

Throughout the five-day exhibition, our stand remained a hive of activity, and thanks to the quality of our products and our professional service, we achieved a number of significant breakthroughs:

1.At the exhibition, our company successfully signed an agreement with a reputable local distributor in Brazil, both parties reaching a consensus on in-depth cooperation. Moving forward, we will join forces to participate in a local exhibition in May, where we will showcase the UL-MF330RUE print-and-cut all-in-one machine, the A1 UV-DTF printer and the washable label inkjet printer. This initiative aims to further expand our brand’s influence in the South American market and enhance our localised sales and service network.

2.With superior cost-effectiveness and strong compatibility, one digital desktop hot foil stamping machine and one A3 UV-DTF printer were successfully sold at the exhibition. This achievement not only demonstrates customer's high recognition of our products but also proves the competitive edge of ‘Made in China’ machinery in the South American market.

3.During the exhibition, our company received and collected 90+ contact details from high-quality prospective clients cover key South American countries such as Brazil and Argentina, including local key distributors, end-manufacturing plants and potential regional partners, laying a solid foundation for future order conversions and further market development.

Looking back, this exhibition is not merely  a product showcase and market expansion，but also serves as a platform for in-depth market research and brand promotion, which holds multiple strategic implications:

1.Taking advantage of this major industry event, which takes place every four years, our company is showcasing its full range of core products and technological capabilities, sending a clear signal to the market of our continued commitment to the South American market, and further enhancing our brand’s visibility and influence in the region.

2.During the exhibition, the team engaged directly with clients on the ground to gain a precise understanding of the specific needs and development trends of the South American market. By providing a comprehensive range of Portuguese-language product catalogues and video materials, they were able to swiftly offer professional solutions to technical enquiries regarding equipment not on display, thereby demonstrating the company’s service capabilities.

3.Compared with competitors from Europe and the US, our products offer a more attractive price advantage whilst maintaining comparable core performance; furthermore, backed by our comprehensive industrial chain capabilities—spanning from R&D to production—we are able to respond swiftly to customer requirements and provide highly customised solutions. Coupled with the significantly enhanced recognition of ‘Made in China’ in the Brazilian market, which provides a natural foundation of trust for our brand expansion.

Moving forward, we intend to use this exhibition as an opportunity to further deepen our cooperation with South American partners, refine our localised service system, and continuously launching products that better meet local market demands. By leveraging high-quality ‘Made in China’ products, we aim to support the development of the South American printing and packaging industry and achieve mutual benefit and win-win outcomes.