Big success at ANDIGRAFICA ! Hot selling drives booming orders

Recently,  the highly anticipated ANDIGRAFICA exhibition was held at the Corferias  Bogota Exhibition Centre in Bogota, Colombia, from 17th to 20th June.  The UPG team showcased a range of advanced equipment and achieved great  success.

The exhibited equipment including desktop  hot stamping machines, desktop thermal label printers (direct thermal),  desktop ribbon label printers (thermal transfer), handheld inkjet  printers, rewinding machines and labeling machines,etc. These devices quickly became the focus of the exhibition thanks to their unique technical advantages, attracting much attention.

The  thermal label printer (direct thermal) on display at this exhibition  offers numerous significant advantages. In terms of operation, it  features a simple structure and requires no maintenance. The standout  feature is that it does not require a ribbon; simply install the label  paper roll. This makes replacing consumables extremely quick and  convenient, significantly reducing operational complexity and the  likelihood of errors. Additionally, the machine's internal structure is  relatively simple, resulting in fewer potential points of failure. In  terms of cost, while thermal paper itself is more expensive than  ordinary coated paper, the elimination of ribbon purchase costs makes it  more cost-effective in scenarios requiring high-volume printing with  low label durability requirements, such as retail receipts and logistics  labels. In such cases, the per-label cost is typically lower than that  of thermal transfer printing (label + ribbon). Furthermore, the printer  offers faster printing speeds. By eliminating the mechanical structure  required for ribbon movement, the printing process is more direct,  enabling faster printing speeds and generally lower operational noise  levels. It is worth noting that the price of this thermal label printer  is typically lower.

The  thermal transfer label printer on display at the event also attracted  significant attention. Its key advantages include a wide range of  compatible printing materials and diverse label options, supporting  various label paper types such as matte paper, glossy paper, synthetic  paper, PET, PVC, fabric labels, wash labels, and hang tags.  When paired with the appropriate thermal transfer ribbon (wax-based,  mixed-based, or resin-based), it can also print on standard coated paper  at a relatively low cost. In terms of print quality, the printed  content (text, bar codes,  images) is transferred to the label material surface via the thermal  melt ink layer of the carbon ribbon, resulting in a stronger bond with  the material. This provides excellent resistance to scratching, wear,  and chemical solvents (such as alcohol, oils, and cleaners),  high-temperature resistance, and moisture resistance. The labels have a  long shelf life and are suitable for applications requiring long-term  storage or exposure to harsh environments, such as asset labels,  industrial identification labels, outdoor labels, chemical labels and  automotive parts labels,etc. Additionally, it offers high print quality, typically providing higher resolution (up to 600 dpi).

The  ANDIGRAFICA exhibition not only provided participating companies with a  platform to showcase their capabilities but also facilitated technical  exchanges and collaborations within the industry. During the event,  booths were constantly bustling with clients seeking consultations, and  by the second day of the exhibition, all demonstration machines were sold  out, with over 150 potential orders secured—a clear indication of the  products' high market recognition. Through face-to-face interactions  with customers at the event, we gained a deeper understanding of market  demand differences, providing valuable guidance for further equipment  development. Additionally, the hot selling of  our products have significantly boosted our confidence in R&D. We  sincerely thank all our new and returning customers for the trust and support. See you next event!