Views: 0 Author: Site Editor Publish Time: 2026-09-20 Origin: Site
September 2nd - 4th 2026, the Visual Impact Expo 2026 was held at the Sydney Showground in Sydney Olympic Park, Australia. Our UPGJET team participated in the exhibition with a range of core digital printing and enhancement equipments, whom engaged in in-depth discussions with professional buyers and local distributors at the event, achieving excellent results during the show.
At this exhibition, we focused on showcasing a complete product range covering digital printing and post-press finishing, including:
·DESKO DTF Printing, Drying and Heat-Pressing Equipment——A one-stop, desktop-level DTF solution that meets the needs of flexible production involving small batches and multiple runs
·360C Hot Foil Stamping Machine——A powerful tool for enhancing the efficiency of hot foil stamping, popular product on spot
·TIJ2080 Desktop Inkjet Printer and Handheld Inkjet Printer——Covering a wide range of coding applications
During the exhibition, we welcomed a number of clients on site. Visiting buyers showed keen interest in product categories such as desktop DTF printers, label printers, enhancement equipment and traditional machinery, among these, the desktop DTF and 360C hot foil stamping machines are particularly popular. Several clients engaged in in-depth discussions with us on the spot, some of them took samples back for testing and expressed a clear intention to visit us again at the All in Print China next month for further discussion.
As one of the largest and most specialised events in the advertising, signage and visual communications industry in Oceania, the Visual Impact Expo provided us with an excellent opportunity to gain an in-depth understanding of the Australian market. Through our participation in this exhibition, we gained a comprehensive understanding of the market landscape, customer needs, product preferences and competitive dynamics within Australia’s signage and digital printing industry.
Through in-depth discussions with professional buyers at the event and close collaboration with local Australian agents, we have not only validated the suitability of the our products for the local market, but also gained valuable first-hand experience of Australian customers’ procurement decision-making processes, price sensitivity and brand perception preferences.
Overall, participating in this exhibition has helped us developing a systematic understanding of the Australian market, from a macro to a micro level, laying a solid foundation for the subsequent development of localisation strategies and service systems. Meanwhile, it has also laid a solid foundation for the APPEX 2027 exhibition next March, which will assist in future decisions regarding the display of equipment.
Our team will continue to focus on the Australian and Oceania markets, working hand in hand with global partners to achieve mutual growth through products and services that are better tailored to local needs，see you next year!
